The company is actively participating in various textile fairs and exhibitions with the intention of illustrating their existing products and understanding the potential market needs so as to produce in accordance. Along with this, the company also believes that exhibitions are a platform where the current and prospective customers can meet the people behind the business, in person. This has helped the company know their customers better and has helped customers to gain a sense of credibility by the brand that they are associated to

For employee welfare and training; the company organizes various seminars and workshops to help them improve their skills which not only benefits the company but also helps them grow as individuals. For employee motivation and morale boost, the firm also organises annual award functions and informal dinners.